It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Davines Momo has been my all time fave combo for years. Keeps my hair moisturized without weighing my curls down.
Thank you for your kind words, Jennifer! We’re glad to know that you’re happy with your purchase. We strive to provide the cleanest, and toxin free products that really works.
That’s the best everyday shampoo I’ve ever used.
Thank you for this wonderful review and for choosing North Authentic, Alisa. We are always here when you need us.
I love the texture of this product and how it makes combing through my wet hair a breeze. Scent is lovely and a little goes a long way.
Thank you for the feedback, Deborah! We really appreciate you being a customer and helping to share the word about us.
Highly moisturizing, can't wait to reorder
Great to hear Alex! Thank you for the wonderful feedback.