It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
My go to shampoo Leaves my hair clean shines and manageable. I too my hair off with Evolv 2 and they make a perfect match for me in this Florida weather.
Thank you for the kind words, Linda. We value your positive review and are happy to hear that you enjoyed your purchase from us.
I bought this shampoo to help with the dryness and frizziness. It made a slight difference but more noticeable when combined with Evolvh conditioner. My daughter also started using the products and it resolved her dandruff issue completely! Her hair looks shiny and healthier.
Thank you for the wonderful feedback Mary. Wow! So happy to hear about your daughter's dandruff being resolved. Goes to show that using a clean shampoo and conditioner can make all the difference. :)
I switched back from the Evolvh Curl shampoo to this and I am glad I did! My hair has more bounce and less frizz.
Thank you for the wonderful feedback, Elisabeth!
I was looking for a shampoo that offered moisturizer for my dry hair and help retain the color. After a second application it seems to do exactly that. I very happy. It will gain a place in my hair product cupboard. Thanks to you Natalie for your help and suggestions
Yay! So happy to hear that! Thank you for the wonderful feedback and for choosing North Authentic, Linda. We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)
I love this shampoo! I received a sample and fell in love with the smell and how great my hair looks and feels after using.
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