It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I have fine, thick hair, live in the South and have always had issues with frizz. This product eliminated frizz and left my hair feeling shiny and soft. I have been looking for a product like this for a very long time and will definitely order again.
I can't describe how much I love this leave-in conditioner, and I'm so happy my hair dresser recommended it!! I used to be against leaving products in my hair because I thought it was so weird to put chemicals in my hair and just leave them there all day, lol. Now that I have found some thing with natural ingredients, I realize it's like applying lotion for my hair. It leaves my hair so silky and smelling amazing. I will be using this for the foreseeable future!!
We're incredibly happy to know that we were able to help you achieve your hair goals, Alana. Thank you for taking the time to write this awesome review, it means a lot to us.
The product was to help with frizzy hair. I have tried it in wet and dry hair. I would say it works best on dry hair. I think the blow dryer makes my hair frizzier.
Thank you for the great feedback Laura. Try using a weekly moisture treatment as well to help with frizz. Always feel free to chat us up while shopping so we can help you pick out items. :)
Milk has been my go-to since purchasing! I use it on damp hair to calm down frizz. It is light, and does not weigh down my hair at all. I also use it between shampoos, for a light anti-frizz refresh. I recommend this product whole heartedly.
Yay! glad you like it. Thank you for the wonderful feedback, Susan! We really appreciate you being a customer and helping to share the word about us. We are always here when you need us. :)
Love the smell and it really works to minimize my fine hair frizz - Thank you North Authentic for a great product !