It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I’ve tried quite a few “detox” “purifying” shampoos on my oily prone hair and this one is amazing! I will for sure but again. My hair was instantly soften and even my stylist said it’s making my scalp look in amazing shape.
We couldn't be happier to hear that you're enjoying our product. Thank you for your support!
I’ve had issues with my scalp and this has helped.
Clarifying but not stripping
Thank you for the review and for choosing North Authentic. We are always here when you need us.
Great!! I actually feel my hair getting clean after using this. I use this once a week only.
Wow! That sounds amazing, Krista. Thank you for the review and for choosing North Authentic. We are always here when you need us.