It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Love this shampoo. Works effectively and the scent and feel is invigorating. Bottle was smaller than expected for the price i paid, however, a little goes a long way.
It makes us incredibly happy to know that we were able to help you achieve your hair goals, Sinead. Thanks for taking the time to write this review; it means a lot to us. Cheers!