It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Toned out any brassiness I had on my incoming grey/ silver hair. Not inexpensive, but worth it, and I'll use it only once a week or so.
We're delighted that you're satisfied with your purchase. Enjoy your product!
It’s strong enough to make my blonde pop but gentle enough that it doesn’t make my skin flare up.
So happy to hear it! Thank you for the feedback.
Great results right away, wonderful product! Best purple shampoo I have tried
I use once per week. Does brighten the gray. Good lather and smell. Follow up with my other branded conditioner. Have thick curly hair.
Very nice scent, suds nicely left my hair clean & fresh but did have slight purple on my fingers & nails ....by the next day after I washed some dishes it was gone. Overall a good shampoo if you have silver hair!!!
Yay! We're so happy to hear that you're loving this product and thank you for the wonderful feedback.