It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
Dede conditioner is great. The shampoo smells terrific!
Thank you for your review! We're thrilled to hear you love our product.
This conditioner changed my hair care routine because I realized that until this, everything else was drying out my hair.
Thank you for the kind words, Khalid. We value your positive review and are happy to hear that you enjoyed your purchase from us.
Makes my hair so soft and shiny and I only need to use a tiny bit.
Thank you for taking time out of your day to leave us this super kind review, Liz.