Every product we carry has to meet the 4 points on our little compass here. Sticking to this ensures we’re only providing the best products for you, your hair, and the planet.
Our ingredient standards are the strictest in the business. Why? You’d be surprised at how many so-called “clean” products still contain substances we don’t want anywhere near our bodies. (The beauty industry isn’t regulated in the U.S., so anything is fair game.)
Your scalp is more absorbent than the skin on your forearms, FYI. So if a product contains even a trace of a chemical from our Hair Crimes List (yes, even one part per billion), we say buh-bye.
Who wants to put a bunch of “natural ingredients” on their hair, only to walk out the door looking like a train wreck? You’d go right back to those chemicals in a heartbeat.
That’s why we’re obsessed with carrying only the products that get gorgeous results. They’ve also got to smell good, feel amazing, and be a pleasure to use...because only the best for our beauty, obvs.
We really do test for all these things, tapping our team as well as a squad of real volunteers for their hairpinions.
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