It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
I loved the Davines Minu Conditioner, it makes my hair feel wonderful!
Thank you for your kind words, Lisette! We’re glad you’re happy with your purchase. We strive to provide the cleanest, and toxin free products that really works.
Favorite conditioner. We have been using it for over 10 yrs. It’s the best conditioner for color treated and dry hair (mine) but still works really well with normal youthful hair (my teens).
Really like this conditioner. Isn't really heavy.
Thank you for the review and for choosing North Authentic, Kristen. We are always here when you need us.
I love this new conditioner. I had never used it before but I had heard wonderful things and it’s worth the hype. 10/10 would recommend
I have bought this brand from several online retailers and none have been so fast or communicative. I will not buy from anyone else again!
We really appreciate you being a customer and helping to share the word about us, Vanessa! We are always here when you need us. :)