It’s a crime to put anything on your head that has been shown to have negative health impacts. However, the hair industry is just catching on to this clean thing. If we were as strict as we want to be, there would be almost no products to put on your head. So in the meantime, we’re allowing some minor infraction ingredients — and will keep encouraging our product partners to clean things up. Learn more about those ingredients by clicking below.
Look for our North Authentic Approved symbol for products that are completely free of Hair Crimes as well as ingredients to be aware of.
This shampoo is true to it's name. However, I do get a little bit of an itchy scalp afterwards that goes away. Only one cycle is needed No need to repeat I wash my hair every third day. I will continue to buy this shampoo and conditioner
This is a great product that adds a ton of volume to my thin hair!
While I love experimenting with different shampoos this one is my reliable go-to for when I want something that will make my hair feel lightweight and give it volume.
Thank you for the review and for choosing North Authentic. We are always here when you need us.
Absolutely loved this shampoo. Lots of busy and root volume. Will definitely buy again!
Thank you for the kind words, Kimberley. Your review made our day! It’s our pleasure to serve customers like you.
I used to have very thick hair until I lost it all due to chemo. I searched for years (I am not exaggerating) for a shampoo that would add volume to my newly grown fine hair. I love this shampoo.
So happy that you found us, Cecilia! We are always here when you need us. :)